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Episode 5: Taglines and Slogans

Brand Archetypes
Brand Archetypes
Episode 5: Taglines and Slogans

People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines.

In this episode we cover these topics related to taglines:

  • Lingo
  • Flows off the tongue
  • Subtle changes
  • Implied meaning
  • One word versions
  • The annual changes to the Coca Cola brand
  • The process of creating one for Brand Archetypes


Next Episode: The Name Game
Whether it’s your company name, a product, a service, a package, a program or your pet.  Everything you need to come up with a great name. 

Need help with your naming process? 

Contact Kevin and Amy for Some Guidance

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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