People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines.
In this episode we cover these topics related to taglines:
- Flows off the tongue
- Subtle changes
- Implied meaning
- One word versions
- The annual changes to the Coca Cola brand
- The process of creating one for Brand Archetypes
Next Episode: The Name Game
Whether it’s your company name, a product, a service, a package, a program or your pet. Everything you need to come up with a great name.