Archive for November 2020
Episode 42 – Giving Thanks – A Brand Strategy
Are you “giving thanks” this season with your brand strategy? The Holidays are upon us. Many companies will knee create jerk marketing campaigns that revolve around the Holidays. And, although there’s nothing inherently wrong with this, far too often these campaigns are NOT within any type of brand strategy. We see this year after year…
Read MoreEpisode 41 – Taking a Bite Out of the Oreo Brand
Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…
Read MoreBamlanivimab-a-Ding-Dong … I Can’t Pronounce That!
A potentially life-saving pharmaceutical is being developed called — hang on — Bamlanivimab. Go ahead. Try to say that ten times, fast. … Give up? BRANDING TIP: If you took branding shortcuts and came up with a product name that resulted in THIS video? … Well, you might want to re-think your product naming strategy.…
Read MoreEpisode 40 – Marketing the Mother Archetype
Is your brand the Mother? Do you need some ideas for marketing the Mother Archetype? Getting ideas and discussing brand and marketing with other businesses that have the same archetype as you can be far more valuable than studying those who have the same business as you. You want to be different from them anyway.…
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