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Change the World - Social Business and Social Entrepreneurship

For several years now I’ve been intrigued by specific social movements in business.  Particularly those that focus their efforts on ideas that will change the world for the better. Probably the best example is the found in the work of Nobel Prize winner Muhammad Yunus and his idea of forming the Grameen Bank, as outlined…

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Naming a Company

Fair warning: Put on your thick skin. This just might hurt a bit. This process is going to be long. It is rare that naming your company happens quickly or easily. Kevin and Amy dive even deeper into the process of creating an amazing and powerful name that is on brand. They discuss the importance…

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Naming a Company

Naming a company can be a painful and laborious process. There is a lot of pressure to secure a good one — and you have to love it because you are going to be saying and writing it many thousands of times for years to come. It’s kind of like naming a child or, to…

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Don't Explain Your Brand - BrandArchetypes.com

Have you ever heard a person tell a joke so poorly they felt the need to explain it, after it fell flat?  Did you notice the explanation did NOT make the joke funnier?  The same holds true for your company.  Don’t explain your brand!  If you need to do that, it’s an indication that you’re…

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