Posts Tagged ‘The Jester Archetype’
Burger King Fun … While Waiting in Line
Waiting in a line doesn’t have to be boring. Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way! Did they have to do this? Nope. Does it make the line shorter? Nope. Do you get your food faster? Nope. HOWEVER ….…
Read MoreEpisode 11 – The Jester Archetype
Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as…
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