Posts Tagged ‘The Guru’
Episode 78 – Low-Energy Archetypes
Today, we’re talking about low-energy archetypes. The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement! Low energy does NOT mean a lack of power. The low-energy archetypes, in no particular order,…
Read MoreEpisode 49 – Branding in the Legal Industry
Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well. This isn’t just for attorneys or law firms, it’s…
Read MoreEpisode 17 – The Guru Archetype
Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…
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