Skip to content
Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…

Read More
The Neighbor Archetype

Let’s talk about our neighbors. You know, the ones that you know so well so you’ve given them a key to your house. They feed your goldfish and water your plants while you are away. Yeah, those people. The Neighbor Archetype is a popular one because it is low-key, friendly and trustworthy based on familiarity.…

Read More
Jester Archetype

Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as…

Read More

If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?”  Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business. What is an archetype? How does a business choose one? Once chosen, how do…

Read More