Deprecated: Automatic conversion of false to array is deprecated in /www/brandarchetypescom_409/public/wp-content/plugins/easy-testimonials/include/lib/gp-testimonial.class.php on line 21
Marketing the Jester Archetype Archives - Brand Archetypes Skip to content

Burger King Fun … While Waiting in Line

Waiting in a line doesn’t have to be boring.  Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way!  Did they have to do this? Nope.  Does it make the line shorter? Nope. Do you get your food faster? Nope.  HOWEVER ….…

Read More

Episode 52 – Marketing the Jester Archetype

Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…

Read More