Posts Tagged ‘Jester’
79 – High-Energy Archetypes
While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day. Today, we’re talking about high-energy archetypes. Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…
Read MoreBurger King Fun … While Waiting in Line
Waiting in a line doesn’t have to be boring. Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way! Did they have to do this? Nope. Does it make the line shorter? Nope. Do you get your food faster? Nope. HOWEVER ….…
Read MoreEpisode 52 – Marketing the Jester Archetype
Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…
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