Posts Tagged ‘Burger King’
Burger King Fun … While Waiting in Line
Waiting in a line doesn’t have to be boring. Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way! Did they have to do this? Nope. Does it make the line shorter? Nope. Do you get your food faster? Nope. HOWEVER ….…
Read MoreEpisode 61 – Rebranding Tales 2021
Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table. Today we have a review of four biggies that have all happened this year. …
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