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Episode 80 – Interview with Open School of Business

Open School of Business

We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths…

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79 – High-Energy Archetypes

High-Energy Archetypes

While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…

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77 – Brand Discovery – How to Find Yours

Brand Discovery

We’re BAAAAACK! It’s a little late for a “happy new year” but this is our first time recording in a while.  Today, we’re talking about the process of selecting an archetype for your organization.  We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…

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Episode 73 – Negative Newsjacking a Bad Idea

Newsjacking

It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…

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Episode 72 – Be Aspirational

Episode 72 - Be Aspirational

Be Aspirational in your marketing!  Picture the 1995 movie Jumanji, with Robin Williams? In the movie, the main character, Alan Parrish was the son of a business owner who owned a factory that made shoes. As you would expect from a shoe manufacturing company in the sixties, there was a lot of machinery in an…

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Episode 70 – Interview with Olga Nesterova

We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of  OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…

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Episode 69: Marketing the Explorer Archetype

Marketing the Explorer Archetype

We’re gonna channel our inner Sacagawea today.  It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…

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Episode 68 – Keep It Simple, Stupid (KISS)

keep it simple

How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions.  After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…

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Episode 67 – I Just Can’t Help Myself

There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue.  And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…

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