Skip to content
The Legal Industry

Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well.  This isn’t just for attorneys or law firms, it’s…

Read More
sexy vs not so sexy branding

Let’s face it – some industries, products, and services are just way easier to market than others. We call these “sexy” industries. Not necessarily because they are sexy in their branding (Lover Archetype) but because everyone likes them and uses them. For example, food, travel, and clothing. These are things you can get excited about!…

Read More
YOUR BRAND AND COVID-19. Department store manikin with mask onwith

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses. This is not a political discussion, but rather a look into how businesses are dealing with the…

Read More