Posts Tagged ‘bad branding’
Episode 86 – Bad Company Names and How to Avoid Them
You see ALL kinds of company names out there. Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year. And, although some of those names are good, what we’re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable…
Read MoreEpisode 85 – Review of The Ladder Insurance Brand
Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance. They get classified into three groups; The Good, The Bad, and …. you guessed it … The Ugly.
Read MoreEpisode 28 – The Dark Side of Brand
As the famous Chinese proverb (or curse) says, “May you live in interesting times.” We are definitely living in interesting times. In light of recent injustices and movements like Black Lives Matter, many companies are taking a good, long hard look at their brands to ensure they are not stereotyping or misrepresenting cultures. Many are…
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