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Episode 8: Style Guides | The Brand Archetypes Podcast Skip to content

Episode 8: Style Guides

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Brand Archetypes
Brand Archetypes
Episode 8: Style Guides

In this episode, Kevin and Amy talk about what style guides are, why they are important, and what exactly goes into a style guide. A style guide can be the next most important document for a business after the business plan.

If you have a great style guide then all creative people who work for or with your business will know exactly how to (and how not to) represent your brand.  All style guides, not surprisingly, should start by defining the company’s brand archetype and emotional messaging.

Need Help With YOUR Style Guide?

If you need help creating a style guide or just want the Brand experts to take a look at yours and give you feedback, contact Kevin and Amy at

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Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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