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March 2022 - Brand Archetypes Skip to content

Episode 84 – The Big Five Archetypes

The Big Five Archetypes

Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here…

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Episode 83 – Archetype vs. Stereotype

Archetype vs. Stereotype

Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…

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Episode 82 – The Ten Commandments of Branding

Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What’s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics & psychographics Establish personas…

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