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Episode 68 – Keep It Simple, Stupid (KISS)

keep it simple

How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions.  After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…

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Burger King Fun … While Waiting in Line

Waiting in a line doesn’t have to be boring.  Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way!  Did they have to do this? Nope.  Does it make the line shorter? Nope. Do you get your food faster? Nope.  HOWEVER ….…

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Episode 67 – I Just Can’t Help Myself

There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue.  And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…

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