Archive for February 2021
Episode 52 – Marketing the Jester Archetype
Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…
Read MoreEpisode 51 – Marketing the Hero Archetype
Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…
Read MoreEpisode 50 – What is Your Competition Doing?
Do you pay attention to what your competition is doing with their marketing? For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat: To evaluate what your competitors are…
Read MoreEpisode 49 – Branding in the Legal Industry
Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well. This isn’t just for attorneys or law firms, it’s…
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