Archive for October 2020
Episode 39 – “Sexy” vs. “Not-So-Sexy” Industries
Let’s face it – some industries, products, and services are just way easier to market than others. We call these “sexy” industries. Not necessarily because they are sexy in their branding (Lover Archetype) but because everyone likes them and uses them. For example, food, travel, and clothing. These are things you can get excited about!…
Read MoreEpisode 38 – Interview with Lisa Fisher, owner of Lisa Fisher and Associates
Kevin and Amy interview Lisa Fisher, owner of Lisa Fisher & Associates. Lisa took her company through the Brand Archetype process and the gang discusses that experience. Lisa explains how it has helped her brand and marketing and why it is important to enlist the help of experts to grow your business. Lisa is a…
Read MoreEpisode 37 – Branding and the Healthcare Industry
Last episode we discussed the brand changes that Rite Aide is going through and we thought it might be interesting to explore the healthcare industry in general and some trends we see in branding there. When you are deciding on an archetype is important to consider what other companies in your industry are doing –…
Read MoreEpisode 36 – A Close Look at Rite Aid’s Rebrand
Are you aware of Rite Aid’s Rebrand initiative? Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid. When we come across a well-known company that is going through a…
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