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Episode 78 – Low-Energy Archetypes

Low Energy Archetypes

Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

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Episode 64 – Marketing The Neighbor Archetype

Marketing The Neighbor Archetype

We’re usually pretty upbeat and easily excitable in our podcasts.  Today, we’re going to ratchet it down a couple of notches…. We’re going to take a chill pill and take it easy. Maybe chillax a bit. Are you ready? For a refreshing on what the Neighbor is all about check out these resources: The Neighbor…

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