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Don’t Explain Your Brand

By skarritt | August 12, 2019 |
Don't Explain Your Brand - BrandArchetypes.com

Have you ever heard a person tell a joke so poorly they felt the need to explain it, after it fell flat?  Did you notice the explanation did NOT make the joke funnier?  The same holds true for your company.  Don’t explain your brand!  If you need to do that, it’s an indication that you’re…

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Episode 5: Taglines and Slogans

By Kevin & Amy | July 30, 2019 |
taglines and slogans

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People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines. In this episode we cover these topics related to taglines: Lingo Flows off the tongue Subtle changes Implied meaning One word versions The annual changes to the Coca Cola brand The process of…

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