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July 2020 - Brand Archetypes Skip to content

Episode 28 – The Dark Side of Brand

Dark side of brand

As the famous Chinese proverb (or curse) says, “May you live in interesting times.” We are definitely living in interesting times. In light of recent injustices and movements like Black Lives Matter, many companies are taking a good, long hard look at their brands to ensure they are not stereotyping or misrepresenting cultures. Many are…

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