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Episode 5: Taglines and Slogans

taglines and slogans

People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines. In this episode we cover these topics related to taglines: Lingo Flows off the tongue Subtle changes Implied meaning One word versions The annual changes to the Coca Cola brand The process of…

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Episode 4: Logo Design

Logo Design

What makes a great logo design? What are some examples of bad logos? What are some of the world’s best logos? Kevin and Amy discuss the fascinating (and often frustrating) world of logo design. We cover topics such as: The three basic types of logos (see the “Logos 101” file in the resources section below)…

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