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Episode 83 – Archetype vs. Stereotype

Archetype vs. Stereotype

Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…

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What is a Brand Archetype?

brand archetype

Have you heard the term Brand Archetype before? We’ve been kicking it around for awhile. We even created a whole website and podcast dedicated to the term. Why? Because it is really important to the success of any business’s brand strategy. What does your brand strategy look like? Have you defined your logo, color palette,…

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