Archive for January 2022
Episode 78 – Low-Energy Archetypes
Today, we’re talking about low-energy archetypes. The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement! Low energy does NOT mean a lack of power. The low-energy archetypes, in no particular order,…
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We’re BAAAAACK! It’s a little late for a “happy new year” but this is our first time recording in a while. Today, we’re talking about the process of selecting an archetype for your organization. We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…
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