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infomercials

Taking brand tips from infomercials for your products and services. Kids today live in a world where they have almost unlimited options of what we’re now referring to as “screen time.”  All forms of screens: TV, tablets, mobile phones, and other devices.  However, despite all that screen time, there’s a possibility they don’t know what…

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Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations?  Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…

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Rebranding

Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table.  Today we have a review of four biggies that have all happened this year. …

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