Archive for May 2021
Episode 63 – Think Like Ron Popeil – Infomercials
Taking brand tips from infomercials for your products and services. Kids today live in a world where they have almost unlimited options of what we’re now referring to as “screen time.” All forms of screens: TV, tablets, mobile phones, and other devices. However, despite all that screen time, there’s a possibility they don’t know what…
Read MoreEpisode 62 – Cultural Considerations in Your Brand Strategy
Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations? Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…
Read MoreEpisode 61 – Rebranding Tales 2021
Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table. Today we have a review of four biggies that have all happened this year. …
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