Archive for January 2019
Episode #2: What is a Brand Archetype?
If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?” Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business. What is an archetype? How does a business choose one? Once chosen, how do…
Read MoreBrand Archetypes – Episode 1: Introducing the Brand Archetypes Podcast!
Welcome to the Brand Archetypes Podcast! What if your personal or business brand was so focused and so on target that it was easy for everyone in your organization to understand? What if you connected with your clients on an emotional level so deeply they never forgot you? This is what the most successful brands…
Read More