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		<title>Brand Archetypes</title>
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		<description>Do you watch your competitors crush their marketing and wonder how they&#039;re doing it? Do you feel like you&#039;re always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.</description>
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		<copyright>Copyright © 2019 |  Brand Archetypes</copyright>
		<itunes:subtitle>Brand Archetypes</itunes:subtitle>
		<itunes:author>Kevin Skarritt &amp; Amy Zander</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Do you watch your competitors crush their marketing and wonder how they&#039;re doing it? Do you feel like you&#039;re always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.</itunes:summary>
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			<itunes:name>Kevin Skarritt &amp; Amy Zander</itunes:name>
			<itunes:email>kevin@flockmarketing.com</itunes:email>
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		<googleplay:author><![CDATA[Kevin Skarritt &amp; Amy Zander]]></googleplay:author>
			<googleplay:email>kevin@flockmarketing.com</googleplay:email>			<googleplay:description>Do you watch your competitors crush their marketing and wonder how they&#039;re doing it? Do you feel like you&#039;re always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.</googleplay:description>
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<item>
	<title>Episode 87 &#8211; Branding Times &#8230; They are a Changin&#8217;</title>
	<link>https://brandarchetypes.com/branding-times-they-are-a-changin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=branding-times-they-are-a-changin</link>
	<pubDate>Thu, 26 May 2022 18:00:10 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4639</guid>
	<description><![CDATA[Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way &#8230; but you need to be sensitive to&#8230;]]></description>
	<itunes:subtitle><![CDATA[Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your ]]></itunes:subtitle>
	<content:encoded><![CDATA[Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way &#8230; but you need to be sensitive to&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-87.mp3" length="25341687" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way &#8230; but you need to be sensitive to&#8230;]]></itunes:summary>
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		<title>Episode 87 &#8211; Branding Times &#8230; They are a Changin&#8217;</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:35</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way &#8230; but you need to be sensitive to&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/05/8-tracks.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Episode 86 &#8211; Bad Company Names and How to Avoid Them</title>
	<link>https://brandarchetypes.com/episode-86-bad-company-names-and-how-to-avoid-them/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-86-bad-company-names-and-how-to-avoid-them</link>
	<pubDate>Mon, 25 Apr 2022 16:25:41 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4628</guid>
	<description><![CDATA[You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we&#8217;re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable&#8230;]]></description>
	<itunes:subtitle><![CDATA[You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we&#8217;re talking about today is bad company names and how to avoid them! ]]></itunes:subtitle>
	<content:encoded><![CDATA[You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we&#8217;re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-86.mp3" length="34386508" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we&#8217;re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable&#8230;]]></itunes:summary>
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		<title>Episode 86 &#8211; Bad Company Names and How to Avoid Them</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:52</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we&#8217;re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/04/bad-company-names.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 85 &#8211; Review of The Ladder Insurance Brand</title>
	<link>https://brandarchetypes.com/episode-85-review-of-the-ladder-insurance-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-85-review-of-the-ladder-insurance-brand</link>
	<pubDate>Thu, 14 Apr 2022 16:10:38 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4624</guid>
	<description><![CDATA[Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. ]]></description>
	<itunes:subtitle><![CDATA[Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. ]]></itunes:subtitle>
	<content:encoded><![CDATA[Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. ]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-85.mp3" length="22109817" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. ]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/04/branding-good-bad-ugly.jpg"></itunes:image>
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		<title>Episode 85 &#8211; Review of The Ladder Insurance Brand</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:21</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. ]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/04/branding-good-bad-ugly.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 84 &#8211; The Big Five Archetypes</title>
	<link>https://brandarchetypes.com/episode-84-the-big-five-archetypes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-84-the-big-five-archetypes</link>
	<pubDate>Thu, 17 Mar 2022 18:16:14 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4615</guid>
	<description><![CDATA[Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here&#8230;]]></description>
	<itunes:subtitle><![CDATA[Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archet]]></itunes:subtitle>
	<content:encoded><![CDATA[Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-84.mp3" length="34395927" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-84-The-Big-Five-Archetypes.png"></itunes:image>
	<image>
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		<title>Episode 84 &#8211; The Big Five Archetypes</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:53</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-84-The-Big-Five-Archetypes.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 83 &#8211; Archetype vs. Stereotype</title>
	<link>https://brandarchetypes.com/episode-83-archetype-vs-stereotype/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-83-archetype-vs-stereotype</link>
	<pubDate>Thu, 10 Mar 2022 18:14:56 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4605</guid>
	<description><![CDATA[Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers &#8211; all big bosses in&#8230;]]></description>
	<itunes:subtitle><![CDATA[Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there]]></itunes:subtitle>
	<content:encoded><![CDATA[Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers &#8211; all big bosses in&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-83.mp3" length="42492844" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers &#8211; all big bosses in&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-83-Archetype-vs.-Stereotype.png"></itunes:image>
	<image>
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		<title>Episode 83 &#8211; Archetype vs. Stereotype</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:30</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers &#8211; all big bosses in&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-83-Archetype-vs.-Stereotype.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 82 &#8211; The Ten Commandments of Branding</title>
	<link>https://brandarchetypes.com/episode-82-the-ten-commandments-of-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-82-the-ten-commandments-of-branding</link>
	<pubDate>Thu, 03 Mar 2022 21:26:42 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4600</guid>
	<description><![CDATA[Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics &#38; psychographics Establish personas&#8230;]]></description>
	<itunes:subtitle><![CDATA[Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understa]]></itunes:subtitle>
	<content:encoded><![CDATA[Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics &#38; psychographics Establish personas&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-82.mp3" length="49526475" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics &#38; psychographics Establish personas&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-82-The-Ten-Commandments-of-Branding.png"></itunes:image>
	<image>
		<url>https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-82-The-Ten-Commandments-of-Branding.png</url>
		<title>Episode 82 &#8211; The Ten Commandments of Branding</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>34:23</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics &#38; psychographics Establish personas&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/03/Episode-82-The-Ten-Commandments-of-Branding.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 81 &#8211; Popular Ways of Combining Archetypes</title>
	<link>https://brandarchetypes.com/episode-81-popular-ways-of-combining-archetypes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-81-popular-ways-of-combining-archetypes</link>
	<pubDate>Thu, 24 Feb 2022 14:35:00 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4589</guid>
	<description><![CDATA[WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to&#8230;]]></description>
	<itunes:subtitle><![CDATA[WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining ]]></itunes:subtitle>
	<content:encoded><![CDATA[WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-81.mp3" length="47689539" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/02/Episode-81-Popular-Ways-of-Combining-Archetypes.png"></itunes:image>
	<image>
		<url>https://brandarchetypes.com/wp-content/uploads/2022/02/Episode-81-Popular-Ways-of-Combining-Archetypes.png</url>
		<title>Episode 81 &#8211; Popular Ways of Combining Archetypes</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>33:07</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/02/Episode-81-Popular-Ways-of-Combining-Archetypes.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 80 &#8211; Interview with Open School of Business</title>
	<link>https://brandarchetypes.com/episode-80-interview-with-open-school-of-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-80-interview-with-open-school-of-business</link>
	<pubDate>Thu, 17 Feb 2022 14:36:07 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4583</guid>
	<description><![CDATA[We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths&#8230;]]></description>
	<itunes:subtitle><![CDATA[We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walk]]></itunes:subtitle>
	<content:encoded><![CDATA[We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths&#8230;]]></content:encoded>
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	<itunes:summary><![CDATA[We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths&#8230;]]></itunes:summary>
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		<title>Episode 80 &#8211; Interview with Open School of Business</title>
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	<itunes:duration>29:17</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths&#8230;]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>79 &#8211; High-Energy Archetypes</title>
	<link>https://brandarchetypes.com/79-high-energy-archetypes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=79-high-energy-archetypes</link>
	<pubDate>Thu, 10 Feb 2022 14:38:34 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4575</guid>
	<description><![CDATA[While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.&#8230;]]></description>
	<itunes:subtitle><![CDATA[While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done pr]]></itunes:subtitle>
	<content:encoded><![CDATA[While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-Episode-79.mp3" length="25958584" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/02/Episode-79-High-Energy-Archetypes-1.png"></itunes:image>
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		<title>79 &#8211; High-Energy Archetypes</title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>18:01</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/02/Episode-79-High-Energy-Archetypes-1.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Episode 78 &#8211; Low-Energy Archetypes</title>
	<link>https://brandarchetypes.com/episode-78-low-energy-archetypes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=episode-78-low-energy-archetypes</link>
	<pubDate>Thu, 27 Jan 2022 17:14:28 +0000</pubDate>
	<dc:creator><![CDATA[Kevin Skarritt & Amy Zander]]></dc:creator>
	<guid isPermaLink="false">https://brandarchetypes.com/?p=4569</guid>
	<description><![CDATA[Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,&#8230;]]></description>
	<itunes:subtitle><![CDATA[Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engageme]]></itunes:subtitle>
	<content:encoded><![CDATA[Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,&#8230;]]></content:encoded>
	<enclosure url="https://brandarchetypes.s3.amazonaws.com/BA-EPISODE-78.mp3" length="26319257" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,&#8230;]]></itunes:summary>
	<itunes:image href="https://brandarchetypes.com/wp-content/uploads/2022/01/bigstock-High-To-Low-Power-Batteri-Char-315966232.jpg"></itunes:image>
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		<url>https://brandarchetypes.com/wp-content/uploads/2022/01/bigstock-High-To-Low-Power-Batteri-Char-315966232.jpg</url>
		<title>Episode 78 &#8211; Low-Energy Archetypes</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:16</itunes:duration>
	<itunes:author><![CDATA[Kevin Skarritt & Amy Zander]]></itunes:author>	<googleplay:description><![CDATA[Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,&#8230;]]></googleplay:description>
	<googleplay:image href="https://brandarchetypes.com/wp-content/uploads/2022/01/bigstock-High-To-Low-Power-Batteri-Char-315966232.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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